E3 2017 will make 15,000 tickets available to anybody who wants into the expo, in a move that’s been too long in coming. Via Techtimes:
Going against tradition, E3 will officially open its door to the general public, and yes, that means even those who aren’t in any way connected to the professional gaming world may beeline to Los Angeles and attend the show.
E3 2006, of course, had quasi public attendance by allowing anyone, including a much younger version of yours truly, to get press credentials. All you needed was a blog with a letterhead. This led to something like 60,000 attendees and all the inherent problems with that. The next year they implemented small press gatherings, and thus killed the brand. I suspect that the changing environment of how the industry communicates with its audiences (remember when Nintendo was soooo dumb to pull out of E3, and was followed suit by other major publishers?) Letting the general public in is a good move to entice those publishers back.
As you can imagine, not all the gatekeepers are happy about this change.